We learned a lot, but the most important thing was how to conduct customer discovery calls with potential users.
Our first calls: Terrible! We were boasting about the product, sharing "our ideas and conceptions". The result of this was people saying "we love the product and your excitement", but we didn't get any relevant data to answer the burning question: "Do they need this enough that they would pay for it".
Then we found out about the Mom test book, which is very actionable. We restarted our discovery phase, and we learned so much about our potential customers by not sharing a thing about our product but just asking relevant questions related to their challenges/needs in the space.
We definitely recommend that every founder at an early-stage startup should read this book.
I spent 1,000+ hours talking with 150+ No-code Founders, who have generated millions of dollars with their businesses without actually writing code.
How are they doing it?
I spent years researching and building on what they do. I wrote The Lean Side Project so you can build and launch your product.
COMING SOON! If you would like me to do a teardown ASAP on how this product was built, reach out to me [here](https://twitter.com/michaeljnovotny) and link to this product. Thanks!
Once a week, valuable and actionable insights, no bs -- promised.
