Email service provider.
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Last updated on:
April 13, 2022

Mailchimp is widely used tool for Makers just starting out. I would highly recommend it because of its generous freemium offering. Convertkit also has created a new freemium model as well that is worth checking out. 

The trend that I have seen among Makers is that many start with Mailchimp, then once validating their market or customer base graduate to use Mailerlite, Email Octopus, Convertkit or Revue. Lately, I have seen deliverability issues with Mailerlite as a prominent Maker Michael Gill discussed on Twitter that Mailerlite actually asked him to hold off on sending emails while they fixed a bug. The purpose of this page is not to discredit email service providers. But provide feedback from what is actually happening in the Maker community. I would still recommend Mailerlite because of how many positive things I have heard about it and how many Makers choose to use it. 

Bottom line if you are just starting out, pick a generous freemium model. So that you can validate your idea and market before you start incurring the cost for the email provider. 
Mailchimp is go to tool for email just starting out because of its unmatched free plan of 2000 subscribers/ 8000 free emails per month. It is a great tool to experiment with because of its outstanding freemium service offering. It is often one of the most popular integrated tools which is essential when looking to create a web app with.
Below are some of the best no code actual applications created by some insanely talented Makers who launched using Mailchimp as part of the side project stack.

How might this tool be a fit for you:

  • The best freemium service to just get started
  • Offers up to 2000 contacts and 8000 emails per month
  • Great to allow starting a newsletter without any sunk costs
  • Most recognized email service that integrates well with other apps and syncs with many different sign up form services like Upscribe.
  • Integrated with Zapier

How might this tool not be a fit for you:

  • Very expensive once outside the freemium service
  • Very unfriendly and confusing user experience
  • Will take time to learn and Mailchimp does a poor job at helping you figure out what items you need to do to setup your account so that your email deliverability is maximized
  • Example is having your domain authorized. Very slow process and the work instructions to do so are wrong. I’ll be providing instructions in this wiki how to do that.

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