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What is it:

Madhuri and Karthi and Arjun made D+P is a not for profit & curates jobs every month that don’t appear on job boards for designers & product managers in Asia.

Newsletter + website updated every month.

What can we learn from it?

1. Want to find the cheapest, easiest and fastest way to create a job board? This is a great starter stack for anyone looking to create quick way to stand up a job board. What I really love about this stack is the use of Carrd and Airtable is one of the faster ways to start with a job board. Madhuri is also using an Airtable form as an intake for users to submit their information. If Madhuri and Karthi wanted to they could automate this to automatically appear in the table. However, this stack is mostly automated, and I believe it is smart to ensure the quality of submissions is of high value.

2. When you are building a product, what comes first the audience or the product? Madhuri shares what has led to the success of this app: "I built the Carrd website after building the newsletter up for 4 months. The audience building is necessary before you launch the website. Measure, measure & measure every step." This is helpful advice ESPECIALLY for job boards. Job boards are notoriously difficult to start. They are the classic chicken and the egg problem. One common trend I have seen Makers take a misstep is starting a job board too early. Pieter Levels talks about this in that you must have critical mass before you can provide value to both sides of the marketplace.

The tactic we can learn from here is that Madhuri started this by providing value through a curated newsletter on things that interested Product and Designers for resources and events. So that once you adequately build an audience, and that when the supply side of the job board was curated (jobs) they would have more sufficient demand than starting with no audience.

3. I really like the use of Announcekit when you land on the homepage. This is something I havent seen and is a really clean easy way to give an update to what's new. I would like to play around test engagement with Announcekit to see if you could add text on top of the logo, with what it is. Because it is a blind click and as a user you aren't sure what it is. It might be confused for on page messaging.