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Try Living While Black allows you to share your experiences about racism, learn about racism and develop a deeper empathy for people other than yourselves lives. What's powerful about it is it's so simple. Telling stories.
1. Product Strategy - Unique frictionless way for users to contribute content. Many times less is more, and I really like how Kenneth allows the stories to be told without trying to do too much with the creation of the site. To make this happen Kenneth used Carrd as a landing page, typeform as a form to collect stories. To encourage people to tell their stories, Kenneth thought through what might be the easiest experience for someone to share it.
Kenneth is using Typeform in a way I have not seen before. By using Typeform to integrate with a VideoAsk, that can record video or audio, Kenneth reduces the barriers for someone to tell their story. Great UX and very helpful feature to reduce the friction of getting stories onto his site.
2. Product Strategy: Value creation - The way that Kenneth delivers value to his subscribers is by using Convertkit to send email updates. What I love about this project so much is that it demonstrates how technology can be used to reduce the friction in two very high friction areas. Two things that you might rarely experience like recounting a terrible experience of racism, and enabling folks who have not lived while being Black a chance to actually read or hear about that painful experience. Those two things are hard things to gather. But Kenneth shows how you can overcome high friction and stressful emotional experiences to make an impact.
Here we see a great example of how technology breaks down barriers to allow for someone to be heard. And it provides a safe opportunity for someone to share an emotional and life scaring moment that they wouldn't ordinarily share with someone of the opposite race. I have many black friends but I've never heard them like I have heard these black men and women through Kenneth's project.
For me this really opened my eyes how technology can be used for good. And I would encourage anyone to take inspiration for this and use as a way to think of ideas of how might we make the world a better place by using technology to break down barriers like this.
3. Product Strategy: Activation/Conversion - I thought it was well executed how Kenneth showed a few examples of stories about racism on the main page so that people could see the value out of hearing a story that will change their outlook and soul.
I think that one subtle improvement that he could make that would make it more enticing to sign up is by positioning the offer to sign up. He currently states adjacent to the email newsletter sign up:
"SELECT STORIES WILL APPEAR ABOVE. GET THE REST SENT TO YOUR INBOX."
To me this implies I will get more future stories as they come out. Maybe I have that wrong and by the rest he means previous ones. But either or it doesn;t communicate clearly to me that I will get ALL past stories as a collection AND all future stories.
To me if you offered both, that doubles your offer and makes it seem like wow there is a ton of content here that I really want because I can get it for free.
Once a week, valuable and actionable insights, no bs -- promised.