Covid Promises - What do you intend to change when Covid is over?

Covid Promises

Portrait of the maker

Bram Kanstein

Maker

Maker
Starter Stack
hours to build

Build a no-code app to fight covid

What is it:

Covid Promises - What do you intend to change when Covid is over?

What did I learn:

1. Product Strategy: Use simple tools that you know to ship fast. You never know when opportunity will come. When there is a new trend or pandemic being able to create something quickly and out there is what will get viral growth because the energy around that thing won't last forever.

Here Bram shows about using a simple stack to create something that promises to deliver value like the idea behind a time capsule. Which is intriguing. He originally created the app with just Carrd.co and using Airtable as form to accept the answers from anyone who signed up.

I would imagine he just created an Airtable base to house all the answers. And then when it comes time to send the email out, he could integrate it all with a zapier function to create a workflow. In the workflow within Zapier he could create a template and use the variables coming from Airtable to put together a fun email.

2. No-code tool feature: Carrd.co - Is a preferred tool used by Bram here and it appears that after he initially launched with using Airtable as a form, he used a native card form embed. I do not know how Bram handled the backend of this, but that data and information could be sent to Airtable to house for when it comes time to send an email when Covid is over...if it ever does end!

3. Product Strategy: Never miss an opportunity to help/promote. As a solo Maker you are a one man band. No one is going to do promotion for you. Sometimes your users will love you so much they might tweet about you. But even that is so temporary and so little amount of people see it you need bigger staying power.

Creating small projects like this might not seem much, but they can be put together in one evening, you can tweet it out and when people see it, they will also see at the bottom of the page the "About me" section. This is great marketing and a way to drive to your page so that people can see what you are about. I'd be interested to see what were the statistics were with click throughs from this.

But the principle is that you should use making small side projects as part of your marketing and awareness because it is different, people aren't yet creating mini products it stands out and you have a unique opportunity to rise above the noise and stand out!

Side project marketing. Use it to your advantage as a Maker.

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