A crowdsourced collection of unscalable startup hacks and stories

Doing Things That Don't Scale

Portrait of the maker

KP

Maker

Maker
Starter Stack
hours to build

How to productize your blog content with no-code tools

What is it:

A crowdsourced collection of unscalable startup hacks and stories

What did I learn:

1. Product Strategy: Building an audience - this tactic used by KP is a great way to get started building an audience, becoming a voice in a niche without having to spend time learning a no-code tool. KP perfected this strategy and his secret weapon was using tools that required virtually zero learning curve.

Building an audience is about providing consistent value over time. Using this product as an example, KP created this as way to aggregate and organize information for people in the startup space. The reason why this worked for him, is he had a general interest in this and used this as a way to help himself grow. Then while he aggregated all this information he put some basic organization around it so that others could also find inspiration around doing things that don't scale.

Think of this as the modern day listicle blog post. People love listed out things to do to achieve an outcome, they also love organized products like this to help them on their journey.

I would recommend you use this as part of your roadmap for building an audience and ultimately a product. If you can put your own spin on whatever product niche you are focused on so that you can build a brand and moat around positioning for your future product or service in a space.

People need to trust you before they buy from you. Building things like this will build trust because it is a micro experience that they can go through, receive value and then further down the line when you create a product that you can monetize they will remember this and be much more likely to purchase.

2. Product Strategy: Building an audience - How would i execute on this strategy using this product as an example? Personally as I collected each one of these, I would spend 15 minutes reading them, then extracting out the key things that I learned, create a tweet thread about it, get discussion going, respond to every single person that responds, try to pose a question in the tweet thread to ask people thoughts and shared experiences. Then I would be adding these to a list and build out this web app.

Next you can choose to include a newsletter sign up at the end of your tweet thread or link to your website that you have this information displayed so that they can sort it, get even more value then I would ask for their email to the newsletter so that I could send them weekly updates so that they would not miss out.

Then after I accumulated about 100 of these stories, I would launch on Product Hunt.

While I was doing this daily, I would also be building other products or engaging with people to build my audience.

3. No-code tool feature: Table2site - is a site that I would not recommend because it appears to no longer be running. If you are looking for a similar service you can try Sheet2site.com or Pory.io or Softr.io to get started. All these tools have a super low learning curve. It would depend on your preference to have Airtable as a backend that would house all your articles and meta data about them. Or if you were more comfortable using Sheet2site.com which uses Google Sheets as a backend.

My recommendation is to start getting comfortable with Airtable. Airtable is going to be your backend for a lot of apps that you build and best to get started with it now.

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