Product Strategy: Per Antoine: "Well I learned that niche market where more powerfull that adressing a big market. At the beginning I wanted to collect marketing examples from all kind a companies, but focusing on SaaS allowed be to sharpen my value proposition and to address a more engaged community. My advice would be to focus on niche market because it’s alway better to have 100 hardcore fans than 1000 passive followers ;)"
I spent 1,000+ hours talking with 150+ No-code Founders, who have generated millions of dollars with their businesses without actually writing code.
How are they doing it?
I spent years researching and building on what they do. I wrote The Lean Side Project so you can build and launch your product.
SaaSFrame is a library of inspiration for SaaS marketers and Product Designers. It allow you to browse hundreds of examples of SaaS marketing pages, email flows and product interfaces.
"Product Strategy: Per Antoine: ""Well I learned that niche market where more powerful than addressing a big market. At the beginning I wanted to collect marketing examples from all kind a companies, but focusing on SaaS allowed be to sharpen my value proposition and to address a more engaged community. My advice would be to focus on niche market because it’s alway better to have 100 hardcore fans than 1000 passive followers ;)
1.Product Strategy: Narrow focus - Starting small is something we all know what to do, but how small is small? That's a great question. And that is sometimes takes a little bit of figuring out and understanding how big a community is.
For example, when I first started Side Project Stack, I was so unsure about how big no-code was a the time (this was summer of 2019) that I listed projects made with code and no-code.
But to my amazement I found that the no-code market really started to take off. It is still a niche market but I would assess whatever interest you have in a market, then pick a place to start within it. Drill it down to see if you can find a subset of people that fits into a segment that is somewhat organized and known. Like Antoine's example, SaaS for bootstrapped. Or mine no-code.
Better to have great market awareness in a niche, so that when that niche becomes bigger you rise with it.
2. Product Strategy: - Project: Antoine created a really elegant and professional looking site, with member log-in, integrated payment and most importantly created a barrier between free and paid content. I especially like how he designed the trigger for the user to purchase more examples. He did it quickly using Webflow because of the templates available to use.
Tech Stack: The power of no-code is demonstrated with SaaSFrame because just over a year ago to build this stack would have taken significantly longer. Before managing a membership site would have been much more difficult to implement. Memberstack app takes care of that for you. The advantage you have right now as a Maker is that, you will not have to spend more time building as you would building the rest of the product. In fact it might even now take you less time.
Implementation: With this project total estimated time to build by Antoine was 32 hours. We are quickly entering era where Makers can develop the product strategy, make it, and market it as well as a supply the content for the project. All in one.
If you are a Maker this project is within reach because it would not take months or weeks to build.
3. Product Strategy: Pricing - A major takeaway that I had from this project is how Antoine executed on pricing. This is a great model to use and one that I'll be using for my own project. The way Antoine deploys it is through displaying examples of different products in a category like actual Email templates for different SaaS. However he only shows 2-3 examples that are free and the other 10-15 are behind a paywall, tripping you into purchasing the product.
I think that if you are building a product that aggregates like this you could definitely use a similar model to show a preview of what you can use to help and invariably you'll want more to help you build the perfect SaaS email.
Within that category page, then you can click and sign up.
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