Create a product with no-code for permissionless apprentice

What is it:

A parody site where you can buy a pre-recorded Zoom Introduction (Bad Unicorn Drop #002)

Maker Insight:

"We learned all about the cost-benefit ratio of buying content for your site.
Made new accounts on Cameo and Fiverr for a source of video content.
Make sure to order days in advance before you actually need it depending on the creator. "

What did I learn:

1. Creating a product or service doesn't need to be a 1 billion dollar opportunity - contrary to popular tech media today.
Do you need a business plan to get started? Absolutely not. How can you alleviate pain in some way. How can you bring together a really great experience by packaging it in a better way for your user in a niche audience? Perfect to start a side project and get initial audience and traction.

For example this product by Whit and Ash is smart because the problem is very relevant - zoom calls are all the rage in 2020 thanks to the pandemic. Because the problem is the top of everyone's mind, attending zoom calls it's easier to breakthrough and get noticed.

Timing matters in getting your side project or startup noticed. This no-code stack may not be a fancy dynamic web app but it quickly gets a product out into the wild like a good experiment tested. Validation is more important than building something big.

2. Create proof of concept for someone and use them as a way to get your product noticed. Fantastic way to launch.

1. Pablo Stanley is a famous designer with over 55k followers. How do you get him to comment or retweet your product in front of his audience? Not by directly asking. But by providing unique value to him that makes him stand out or look great.
I absolutely love the strategy used here. The validated their product, showed it worked, then essentially demoed it for everyone to see while a popular designer gushed about how amazing this was. Fantastic way to get buzz for your product.
https://twitter.com/pablostanley/status/1310589636981518337?s=20

2. Max Haining - This is another example about getting your product noticed by selectively picking an influencer in a target market that you want your product introduced to. It is essentially a free endorsement for your product in front of their audience. Brilliant.

https://twitter.com/HainingMax/status/1310549625124913156?s=20

3. Small launches add up like compounding interest.
What's the overall strategy and long game for Bad Unicorn? The umbrella concept created by the creators of this app, Whit and Ash? I don't know their roadmap, but an essential strategy that I have found works and increases your odds of success aren't massive big launches. They are small successive launches. The reason is if you are starting out from a position of weakness, meaning you don't have an established audience. How are you going to get your product in front of people?

Big launches small iterations or parts of your product building into a larger product.

In this case each product Bad Unicorn has launched may not be directly related to each other. However, each product does address an interest, technology or problem within all the same niche audience. The creator, tech, no-code niche audience.

Proof is in the growth of their newsletter sign up and twitter following for BadUnicorn is now in the thousands after just a couple of months.

A mistake I see a lot of Makers make? Launch products unrelated to the audience that they serve. You cannot build off of each other. You never know when your product might be the one that really takes off, you can increase your chances that each effort will not be for not, by launching to the same audience, who has a similar interest or pain point. Increasing your odds of success with each successive product you launch to that audience.