Founder: Xavier Best Place to Find Him: Twitter . Xavier is an expert in marketing sales and distribution for your startup or digital business. He built Userbooster.co to help Makers find their first customers. He also runs a community called Marketing for Makers.
So what can we learn from Xavier taking on the challenge of shipping 6 products in 6 months? He provides insights into how and what he sees Makers making mistakes.
One of the key things I have learned from Xavier, besides the obvious of keep shipping is:
(1) That he first gave value by organizing and gathering information to save time for a specific niche. Later he launched a community around that. This among other things that Xavier is doing right is a key reason why I think it’s interesting to learn from his story.
(2) Does SEO for Twitter to grow his audience on twitter
(3) Mindshift needed to prioritize marketing first when building.
Hi, my name is Xavier Coiffard. I started my career as a developer in 2008. I’ve been a freelancer, a Lead dev in a big company, and CTO in several startups during all these years.
A year ago, in September 2020, I decided to quit the startup I co-founded to become an IndieHacker.
I started my indie journey with a “6 products in 6 months” challenge.
I wanted to learn to ship products fast, to learn how to launch and how to build & fail fast. And no-code tools are perfect for that!
Even if I know how to code, I’m way faster with no-code! That way, I can ship MVP super quickly and validate my ideas with real customers.
UserBooster is a Notion template that helps you get your first users and build your launch strategy.
The idea came from a combination of 2 things:
I created a database of 400+ places where to post your startup a month before, and many of my customers were happy about it but didn’t know how to build the strategy to use them.
It was super inspired by Janel (@JanelSGM) and her NewsletterOS (a Notion template that helps you launch & grow your newsletter)
I created some pre-order on Gumroad and got 21 sales in a few days. That was a validation of a need for me, so I decided to create it.
It took me three weeks to build, and I launched it in March 2021. Since then, I have sold ~150 copies of it
(1) Pre-orders and super early validation are super important!
(2) You can make money with “simple” products. As a developer, that was a revelation. Just solve a particular problem with the most simple product you can imagine!
(3) 90% of the work is in marketing!
I build all my landing pages with Carrd. It has amazing designs. It’s super easy to use and has everything you need to get you started.
I use Flurly as the payment processor. It replaced Gumroad in my no-code stack. The fees are lower, it allows you to redirect your customer to Stripe Checkout without silly popups and the founder, @JRthebuilder, is super responsive!
Notion is an incredible tool. It allowed to made UserBooster an interactive and actionable tool. There is still some lack tho, like user management and more precise sharing settings.
Marketing4Makers is an accountable group of makers that want to improve their marketing skills.
We’re almost 40 members now. We’re helping each other every day on topics like a landing-page copy, social media tactics, content marketing, etc.…
I really enjoy M4M, as it’s a private community, the members are pretty active, and it’s growing slowly so we can get to know each other.
The top 3 concerns are:
- How to get my first users
- How to build an audience to get attention
- How to improve my landing page
I think the most untapped channels are communities!
A very few people use big players like Reddit or HackerNews to launch, and that’s a shame!
If you don’t have an audience, use these communities to get attention! That’s really the fasted way to get your first users (and that’s 100% free!)
I’ve been building an audience on Twitter for a year now, what worked for me was:
- Choose one topic and tweet ONLY about it.
- Stay consistent, push at least one tweet a day
- Follow all the micro-influencers in your niche and interact with them (be smart!)
- Engage a LOT with others
- Check the “Topics”, and try to include one in each of your tweets. Consider it as SEO for Twitter.
How do we convince Makers from committing this mistake; that you must start with your story/marketing/audience/distribution first, THEN build your product?
That’s a tricky question! I think, first, we need a mind shift.
Marketing isn’t evil. It’s not about convincing people to buy your product (That’s what I thought). Marketing is about getting attention to your product/idea. Marketing is also getting in front of “real” people.
As makers, that’s what we need even at the idea stage! Waiting to build the “perfect” solution and talk about it only when it’s ready is the worst-case scenario.
Instead, talk about your idea, share it with others, ask them to follow you (or even to pre-order it). And never stop sharing. That way, you will create a product that really solves their problem!
Marketing from day 1 is the easiest way to make your product successful!
You can find me on Twitter, where I build in public and share daily insights about startups and marketing: https://twitter.com/angezanetti
My Notion template to get your first users: userbooster.co
Marketing4Makers community: m4m.so
My SaaS, a CRM for Twitter DMs: pipesocial.io
Learn how to build in no-code and become a freelancer, build your own startup or change your career into no-code web development.Check it out
I started Side Project Stack to help Makers reduce the time and effort to make stuff with no-code.I launched Get Stackd. A former #1 Product of the Day on Product Hunt. It helps Makers find the best no-code tools to use to make something. It's a 100% automated web app built with no-code.
What's interesting about it? Get Stackd take's the data from over dozens and dozens successfully made no-code projects to recommend the best starting point of tools to use to make your idea. I hope that you try it out. It's perfect for just starting out.Ill be adding more to the no-code space.
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